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Brochure

The objective of the brochure was to design a tri-fold brochure that would be mailed out to customers. It had to include one main head line and three subheads following a theme, and at this point in the design we could introduce new company colors and use images in full CMYK.

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Final Design

Research and brainstorming

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COUPON IDEAS
20% off any drink
10 Free Pinball Games
50 Tokens for the price of 30
BOGO Drinks (Not actually legal in Oregon)
5 free tokens for every purchase of 30

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HEADLINES
Pinball Tournament
Discount Night
10 Year Anniversary
Karaoke Night
Trivia Night
Board Game Night (Going back to the roots of gaming)
- Puzzle race
- Bring your favorite
- Something with darts and/or Jenga
- Want something more lowkey? Join the painting stations!
Charity Night
Tasting Event
Christmas Party
- Ugly sweater contest
Summer Kickoff Party

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SUBHEADLINES
- All drinks 5% off
- Taste our new mini cocktails
- Meet an Outlast speedrunner!
- Disco dancing
- Compete with local legends
- Listen to local bands live
- Open mic for 2 hours
- Dog friendly night
- Raffles
- Pizza catered from multiple local pizzerias
- 10 free tokens​​

IDEAS

Pinball Tournament

- All drinks 5% off

- Listen to local bands live

- Meet an Outlast speedrunner

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Board Game Night

- Puzzle race

- Enjoy games such as:

- Want something more lowkey? Join the painting stations!

Christmas Party
- Ugly sweater contest
- Trivia
- Christmas themed mini cocktails

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Charity Night
- Meet local shelter dogs
- Raffles, all money goes to charity
- All drinks and tokens purchased go to charity
- Charity list

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10 Year Anniversary
- Dog costume contest OR dog friendly night
- Pizza catered from multiple local pizzerias
- All drinks 5% off

Sketches & Doodles

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Thumbnails

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Intermediate Designs

A lot of my ideas still followed the neon imagery idea, and I had a hard time picking which design I wanted to follow through with. This is also the first time I introduced pixel art as an asset. Ultimately I chose to go with the charity night brochure as I felt it best captured the idea of the business.

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Final Hand Designs

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B&W Composition

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Color Composition

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Final Design

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