Newspaper Ad
The objective of this assignment was to create a black and white newspaper ad for a travel company named Tandell. The theme had to be somewhere to travel in Utah, and had to include original artwork or images, a custom tagline, custom headings, and a unique layout. The ad itself measures at 15 7/8 by 9 1/8 with a 1/4 inch white border all around.
Final Design
Research
The research began with me looking at inspiration for different types of ads, as well as graphics and fonts. From the beginning of the assignment I knew I wanted to focus my design around mining or abandoned towns in Utah, so my research for graphics and fonts revolve around that topic
Brainstorming
I had to come up with a catchy line to grab the attention of the viewer, so I wrote down as many as I could think of and used the longest one for a font study. More research and lists of towns were created for the information that had to go on the ad.
Info for the Newspaper Ad
Alta
Bingham
Eureka
Frisco
Gold Hill
Knightsville
Mammoth
Mercur
Ophir
Park City
Silver Reef
https://www.riotinto.com/en/operations/us/kennecott/visitor-experience
Bingham Canyon Mine (Copper, Gold)
12732 Bacchus Highway, Herriman UT, 84096
Tickets $6, children under 5 free
9:30am to 2:30 pm 7 days a week
A self-guided tour, visitors of the Bingham Canyon Mine (Also called the Kennecott Copper Mine) will have views of the currently active mining pit, access to two levels of exhibits about the mining process, and mining equipment on display. Founded in 1903, the mine operates 24 hours a day, 365 days a year.
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https://silverreef.org/plan-your-visit/
Silver Reef Museum (Silver)
1903 Wells Fargo Road, Silver Reef UT, 84746
Tickets $4, $3 per person if group of 10 or more
10:00 am to 3:00 pm on Monday, Thursday, Friday, and Saturday
Take a 45-minute guided tour of the Silver Reef museum, learning about how the mining town boomed in the late 1800s after the discovery of silver. The town, now a Wild West Ghost Town, also hosts a number of beautiful hiking trails that visit multiple points of interest.
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​https://www.tintichistoricalsociety.org/index.php
Tintic Mining District (Gold and Silver)
241 W Main, Eureka, UT 84628
Admission is free
Preserved by the Tintic Historical Society that was founded in 1973, the Tintic Mining District in Eureka contains a museum and multiple historic sites open for visitors.
Frisco’s Mining Ghost Town (Silver)
Frisco, UT in Beaver County, UT
No admission required
Established in 1879, Frisco’s most prominent feature was the Horn Silver Mine, a mine containing zinc, copper, lead, silver, and gold that was discovered in 1875. At its peak in 1885, Frisco’s population was a thriving 6,000 people, though by 1929 the town had been fully abandoned. Today it remains as a ghost town open to all visitors.
https://exploretooele.org/attractions/ophir-historic-district/
Ophir Historic District (Silver)
Montana Mine Road, Ophir, UT 84071
No admission required
Ophir’s Historic District houses several well-preserved buildings and mining accessories from the 19th century including but not limited to a schoolhouse, church, hotel, and original homes. Visitors can walk the historic main street for sightseeing as well as visit the visitor’s center to learn about the town’s mining past and see historic artifacts. The best time to visit is Saturdays from 11am to 3pm between May and September so you can walk through the available buildings.
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Sketches & Doodles
Thumbnails
I ended up not second guessing my three thumbnails and thinking they could be better, so I took some time to sketch out some mining related doodles before coming up with two new thumbnails. I ended up combining elements of both of them for the final design.
Intermediate Drafts
When I created my intermediates I got ideas from all of the thumbnails I had done and combined some of them. After the art was done I made a scan before adding text both in case I messed up and so I would have an art-only version of each intermediate.
Final Hand Draft
I ultimately decided to go with the second draft and revised it in a final design. The biggest changes I made were to the shovel and minecart. I also already knew I was going to use an illustrated font for the main heading but couldn't fully illustrate it in the final hand draft.
B&W Progressions
After the ad was completely done on the computer, I printed it out to see if any mistakes could be spotted or any changes needed to be made. The biggest issues were with margins, I completely forgot to add the logo, and the document was not grayscale. I ended up printing it twice before decided it didn't need any more changes.
Critique Changes
Following a critique, I shifted around some of the text to be consistent, changed the address to be more readable, and added icons for each town title. The icons were taken from the other intermediate drawing.
Final
