Two Color Logo Design

The objective of the two color logo assignment was to add a color theme to our now finished logo. We were limited to using a two color palette, and color could only be added to the areas we had made black in the original black and white logo design.

Final Colors

Research and Brainstorming

Base Color Study

I focused my color choices entirely on what was popular in neon signage. At this point I knew that I wanted the aesthetics for the business to be based around an arcade, involving pixels and neon styles. With research I found that the most common neon lighting colors are pink, yellow, blue, and purple, though many others will also use orangeish reds or green.